Dealer application

Apply for an AURORIDE Dealership

One form, one review, one answer. Tell us who you are and which categories you sell, and the dealer desk replies with the tier you qualify for, the confidential price file and the model documents — usually within one working day.

  • 10units MOQ, mixed models
  • 1sample unit per model
  • 3EU stock locations
  • 50days factory lead time
01 — Before you apply

Who can apply

We supply businesses that resell, not end consumers. If the points below describe you, the application is worth two minutes of your time.

Channel

Retail or online seller

  • Physical store, webshop, marketplace seller or rental fleet
  • Active in at least one European market
  • Registered business with a valid VAT / tax number
Single stores welcome
Volume

Ready for 10 units

  • Minimum order quantity is 10 units per order
  • Models and categories can be mixed in one order
  • One sample unit per model available before committing
No single-unit resale
Capability

Service-minded partners

  • Ability to do first-line service or partner with a workshop
  • Willingness to follow brand, packaging and MAP standards
  • Warranty and spare parts handled through the European network
LAWIS repair centre behind you

What to have ready

  • Company detailsRegistered company name, address, VAT / EORI number.
  • ChannelsStore locations, webshop or marketplace URLs.
  • Target marketThe countries you sell in and the languages you cover.
  • Category interestE-scooters, e-bikes, e-motorcycles, four-wheel or accessories.
  • Volume estimateRoughly how many units you plan to buy in the first 12 months.
02 — Partnership levels

Four levels, no renegotiation

You enter at Registered Dealer and move up as your annual volume grows. The level is reviewed every 12 months against agreed volume — you never have to renegotiate to earn a better tier. Discount levels are tier-based and issued confidentially with the dealer agreement.

Level 01

Registered Dealer

New partner — single store or single online channel

  • Wholesale price list
  • Product data, images, manuals
  • Marketing kit and technical training
  • Warranty handling and spare parts access
Territory: non-exclusive
Level 02

Silver

Established dealer — 2+ channels, active local marketing

  • Everything in Registered
  • Priority allocation Mar–Jun
  • Co-funded local campaigns
  • Extended payment terms*
Territory: non-exclusive, priority allocation
Level 03

Gold

Regional leader — carries safety stock, runs a service point

  • Everything in Silver
  • Defined regional protection
  • Joint business planning
  • Quarterly new-model previews
  • Exclusive colourways on request
Territory: regional protection
Level 04

Platinum — Country Distributor

Country exclusivity — highest commitment, highest support

  • Everything in Gold
  • Country-level exclusivity by agreement
  • Roadmap and pricing input
  • Dedicated account and field support
Territory: country exclusivity

*All levels are subject to the dealer agreement, agreed annual volume targets and MAP (minimum advertised price) compliance. Read the full dealer programme →

03 — Terms at a glance

Commercial terms in one table

ItemTerm
Minimum order quantity10 units per order, mixed models and categories accepted
Sample unit1 unit per model for testing and evaluation, before the first bulk order
Wholesale pricingTier-based, issued confidentially to qualified applicants with the dealer agreement
Recommended retailPublished per model where already in EU stock (M1 €1,099 / M2 €1,095)
Lead timeEU warehouse stock 3–5 working days; factory production approx. 50 days
Stock locationsCentral warehouse & repair centre (LAWIS), plus Germany and Poland hubs
Spare partsStocked in Europe, dedicated dealer parts pricing
PackagingRetail carton, barcode, destination-language manual
ComplianceCE declaration of conformity, EN 17128 / EN 15194, UN 38.3 battery transport
WarrantyPer dealer agreement, handled through the European after-sales centre
04 — Application form

Tell us about your business

Required fields are marked with an asterisk. Everything you send stays with the AURORIDE dealer desk and is used only to assess your application.

Prefer email? Write to sales@auroride.com with your company details and we will send the application pack directly.

05 — What happens next

From application to first container

  1. Review — Day 0We assess your channels, market and volume estimate, usually within one working day.
  2. Qualification call — Day 1–3A short call to confirm categories, target market and first-order mix.
  3. Price file & agreement — Day 3–10You receive the confidential tier price list, the dealer agreement and the model documents.
  4. Sample order — Day 10–14Optional: one sample unit per model for testing and evaluation.
  5. First order — Day 14–5010+ units mixed, dispatched from EU stock or scheduled into the next factory run.
Go to the application form See the product line Warehouse & service network